/ Content01
Build your brand and earn attention.
Consistent, professional social content builds credibility, awareness and trust so your business stays front-of-mind long before someone is ready to buy.
From $500/month
/ Playbook 2026Content · Advertising · SearchEST. 2024
Turn AttentionInto Growth.
Game Plan Growth helps service businesses get seen, generate leads, and grow through content, paid advertising, and search.
Content. Advertising. Search. One growth partner. We build visibility, capture demand, and turn attention into opportunities — with the websites and landing pages that convert it all into enquiries.
Content
Attention + trust
Search
High-intent demand
Paid Ads
Leads + scale
Dentists✺Chiropractors✺Contractors✺Salons✺Realtors✺Med Spas✺Law Firms✺Roofers✺HVAC✺Fitness Studios✺Dentists✺Chiropractors✺Contractors✺Salons✺Realtors✺Med Spas✺Law Firms✺Roofers✺HVAC✺Fitness Studios✺
/ Three Growth Channels
Content. Advertising. Search. One growth partner.
We help service businesses build visibility, capture demand, and turn attention into opportunities. Each channel can be purchased on its own or combined into one coordinated strategy.
/ Advertising02
Reach more potential customers and generate opportunities.
Meta and Google campaigns put your business in front of the right people and create measurable lead opportunities you can track.
From $900/month + ad spend
/ Search03
Get discovered when customers are already looking.
Local SEO strengthens your visibility across Google Search and Google Maps so you can compete for the searches your customers are already making.
From $700/month
/ How it fits together
- ContentAttention + trust
- SearchHigh-intent demand
- Paid AdsLead generation + scale
- Conversion SystemsTurn traffic into opportunities
Websites and landing pages sit underneath all three channels — they're what turn the traffic you earn and pay for into enquiries.
/02Services
Three channels.
One game plan.
Content builds attention and trust. Paid advertising reaches more potential customers and generates opportunities. Search captures the demand that already exists. Websites and landing pages turn all of it into enquiries — and each channel can be purchased on its own.
/ ContentChannel 01
Social Media
Management.
We run social media for service businesses. Reels, posts, captions, branding, scheduling — everything required to show up consistently and look like the category leader.
/ What's included
- Instagram management
- Facebook management
- TikTok management
- YouTube Shorts
- Content strategy & calendar
- Reel editing & short-form video
- Posting & scheduling
- Caption writing
- Hashtag strategy
- Consistent on-brand visuals
Content is a collaboration: clients provide the raw photos and videos, and we edit, design and schedule the posts and reels. Want us to capture content on-site? A Professional Photography Session is available for an additional cost.
/ Paid AdvertisingAmplify your content. Reach new customers.
/ Meta — $900/mo + ad spend
Meta Ads
Facebook and Instagram campaigns that put your business in front of more potential customers and create measurable lead opportunities.
- Campaign strategy and audience research
- Ad copy, creative strategy and variations
- Retargeting, lead and form tracking
- Ongoing optimization and monthly reporting
See pricing details
/ Google — $1,000/mo + ad spendGoogle Ads
Search campaigns that capture high-intent customers already looking for your services.
- Keyword research and campaign setup
- Search, display retargeting and Performance Max where appropriate
- Conversion, form and call tracking
- Ongoing optimization and monthly reporting
See pricing details
/ SEO & Local SearchGoogle Search & Google Maps visibility
SEO & Local Search.
Help your business get found when potential customers are actively searching for the services you provide. We combine Google Business Profile optimization, local SEO, on-page website optimization, keyword targeting, content and off-page SEO to build stronger visibility across Google Search and Google Maps.
/ What's included
- Google Business Profile Optimization
- Local SEO
- Keyword Research & Targeting
- On-Page SEO
- Title & Meta Tag Optimization
- Internal Linking
- Local Citation Building
- SEO Content
- Off-Page Optimization
- Website Search Optimization
- Monthly SEO Reporting
/ Additional Growth ServicesSupport for the system behind your marketing
Custom-built responsive websites designed to convert visitors into leads. Includes wireframing, design mockups, mobile optimization, basic SEO setup, and launch support.
Refresh your existing site with modern design, improved user experience, faster load times, and conversion-focused layouts that turn more visitors into customers.
High-converting single-page designs built for specific campaigns, offers, or ad traffic. Includes copy structure, form integration, and A/B-ready layouts.
Newsletter and campaign management to nurture leads and stay top-of-mind with your audience. Includes list management, template design, scheduling, and performance reporting.
Connect your website, ads, and lead forms to your CRM so no lead falls through the cracks. Works with HubSpot, GoHighLevel, Zoho, and other popular platforms.
Build automated follow-up sequences, lead scoring, and workflows that move prospects closer to booking without requiring manual daily work from your team.
Custom dashboards and monthly reports that track the metrics that matter — leads, conversions, cost-per-lead, and ROI across your marketing channels.
Build the marketing system your business actually needs. Social media, paid advertising and SEO can work independently or together, while websites, landing pages, CRM, email and automation support the system behind them. See all additional services →
Ready to Build Your Marketing System?
Whether you're starting from scratch or looking to improve your current marketing, we'll build a customized game plan designed around your business goals.
/ Search/01 /02 /03
Get found when customers are searching.
Local SEO helps your business appear more prominently when potential customers search for the services you offer in your city or service area.
Improve your visibility across Google Search and Google Maps so more local customers can discover your business.
Google Maps
Strengthen your Google Business Profile and local presence so your business has a better opportunity to appear when nearby customers search.
Organic Search
Optimize your website around the services and searches that matter most to your business.
Long-Term Visibility
Build search authority over time through optimized pages, relevant content, citations and off-page SEO.
/03Pricing
One game plan.
Transparent pricing.
All prices in CAD. No long-term contracts — services operate month-to-month with 30 days' notice required for cancellation. No setup fees on standard advertising management.
/ Social Media ManagementProfessional management · Built for consistency
/ Starter
Social Media — Starter
$500/month
Professional management for businesses establishing a consistent online presence.
- Up to 12 professionally designed posts / reels per month
- Caption writing
- Content scheduling
- Brand consistency
- Monthly performance summary
Most Popular
/ Growth
Social Media — Growth
$750/month
Growth-focused strategy for businesses ready to scale their brand presence.
- Up to 12–16 posts / reels per month
- Everything in Starter
- Enhanced content strategy
- Priority turnaround
- Monthly strategy review
- Improved reporting
- Additional platforms available: YouTube, TikTok, X (Twitter), LinkedIn and Pinterest
Social media management is a standalone service. Paid advertising is priced and managed separately below.
Content is a collaboration: clients provide the raw photos and videos, and we edit, design and schedule the posts and reels. Want us to capture content on-site? A Professional Photography Session is available for an additional cost.
/ Paid Advertising
Paid Advertising Management
Your management fee covers strategy, research, setup, tracking, monitoring, optimization and reporting. Advertising spend is paid separately and goes directly to Meta or Google.
Meta Ads Management
$900/month + ad spend
Facebook and Instagram campaigns built to reach the right audience and generate lead opportunities.
- Facebook and Instagram advertising
- Campaign strategy and research
- Audience research
- Campaign setup
- Ad copy development
- Creative strategy
- Multiple ad variations where appropriate
- Retargeting campaigns
- Lead tracking setup
- Form tracking
- Ongoing campaign monitoring
- Continuous campaign optimization
- Performance analysis
- Monthly reporting and insights
- Campaign landing page/funnel support when required
- No setup fee.
Advertising spend is paid separately.
Get Started
Not sure which plan is right for you? Book a Free Strategy Call
Secure checkout · Monthly recurring billing · CAD
Google Ads Management
$1,000/month + ad spend
Google Search campaigns built to capture customers actively looking for your services.
- Google Search advertising
- Campaign strategy and research
- Keyword research
- Campaign setup
- Multiple ad copy variations
- Search campaign management
- Display retargeting where appropriate
- Performance Max support where appropriate
- Conversion tracking
- Form tracking
- Call tracking
- Ongoing campaign monitoring
- Continuous optimization
- Monthly performance reporting
- Campaign landing page/funnel support when required
- No setup fee.
Advertising spend is paid separately.
Get Started
Not sure which plan is right for you? Book a Free Strategy Call
Secure checkout · Monthly recurring billing · CAD
Meta + Google Ads
$1,700/month + ad spend
Both platforms managed together with one coordinated strategy and unified reporting.
- Everything included in Meta Ads Management
- Everything included in Google Ads Management
- Coordinated cross-platform campaign strategy
- Cross-platform tracking
- Unified monthly reporting
- Retargeting strategy across channels where appropriate
- Save $200/month compared with purchasing both services separately.
- No setup fee.
Advertising spend is paid separately.
Get Started
Not sure which plan is right for you? Book a Free Strategy Call
Secure checkout · Monthly recurring billing · CAD
/ Larger Ad Budgets
Request Custom Ad Management PricingBusinesses spending more than $7,000/month in advertising require custom management pricing.
Advertising spend is paid separately and is not included in the management fee. Ad spend goes directly to Meta and/or Google, and you keep full ownership of your ad accounts. We do not guarantee a specific number of leads, sales, impressions or conversions.
/ Local SEO
Get found when customers are searching
Local SEO helps your business appear more prominently when potential customers search for the services you offer in your city or service area.
Improve your visibility across Google Search and Google Maps so more local customers can discover your business.
Local SEO Starter
$700/month
Best forSmaller local businesses building their search presence.
- Google Business Profile optimization
- Local keyword research
- Local search strategy
- Website SEO
- Technical SEO review
- On-page optimization
- Page title and meta optimization
- Internal linking improvements
- Local citations
- Business directory optimization
- Content optimization
- Off-page SEO and link-building activity
- Monthly progress reporting
Start This Plan
Not sure which plan is right for you? Book a Free Strategy Call
Secure checkout · Monthly recurring billing · CAD
Local SEO Growth
$900/month
Best forBusinesses competing across a city or larger service area.
- Everything in Starter
- Expanded local keyword targeting
- Additional website page optimization
- Increased on-page SEO
- Content creation
- Blog/content support
- Expanded citation building
- Increased off-page SEO
- Additional link-building activity
- More comprehensive local search strategy
- Ongoing website optimization
- Monthly performance reporting
Start This Plan
Not sure which plan is right for you? Book a Free Strategy Call
Secure checkout · Monthly recurring billing · CAD
Local SEO Pro
$1,300/month
Best forCompetitive local businesses looking to expand their organic visibility.
- Everything in Growth
- Broader keyword targeting
- More extensive website optimization
- Additional page optimization
- Increased content creation
- More extensive citation building
- More extensive link-building activity
- Competitive SEO analysis
- Broader service-area optimization
- More aggressive ongoing SEO strategy
- Monthly reporting and recommendations
Start This Plan
Not sure which plan is right for you? Book a Free Strategy Call
Secure checkout · Monthly recurring billing · CAD
SEO results vary based on competition, market conditions, website history, location, search demand and other factors. Rankings, traffic and lead volume cannot be guaranteed. SEO is designed as an ongoing strategy focused on improving search visibility and building long-term organic presence.
Compare Local SEO PackagesOpenClose
| Feature | Local SEO Starter | Local SEO Growth | Local SEO Pro |
|---|---|---|---|
| Monthly Price | $700 | $900 | $1,300 |
| Google Business Profile Optimization | |||
| Local Keyword Research | Expanded | Broader | |
| Technical SEO Review | Extensive | ||
| On-Page Optimization | Increased | Extensive | |
| Page Title & Meta Optimization | |||
| Internal Linking | |||
| Local Citations | Expanded | Extensive | |
| Content Optimization | |||
| Content Creation / Blogging | Increased | ||
| Off-Page SEO & Link Building | Increased | Extensive | |
| Competitive SEO Analysis | |||
| Broader Service-Area Optimization | |||
| Monthly Reporting |
/ More SEO Options
Beyond local search
National SEO
Starting at $700/month
For businesses targeting customers across multiple cities, regions, or markets rather than relying primarily on local search.
- Keyword research
- Technical SEO
- Website and page optimization
- Content strategy and on-site blogging
- Image optimization and internal linking
- Off-page SEO and link building
- Search performance tracking and monthly reporting
E-Commerce SEO
Starting at $1,400/month
SEO for online stores and larger websites that require optimization across products, categories, technical structure, content, and search visibility.
- Technical SEO audit and crawl issue resolution
- Keyword research
- Product, category and brand page optimization
- Existing content optimization
- Internal linking and image optimization
- Canonical tag management and schema markup
- Page speed and XML sitemap optimization
- Off-page SEO, link building and monthly reporting
AI Search Visibility
Starting at +$800/month
An advanced add-on for an existing SEO campaign. Improve your brand's visibility across emerging AI-driven search experiences including Google AI features, ChatGPT, Gemini, and other AI-assisted discovery platforms.
- AI search visibility audit
- Search intent research
- Conversational search optimization
- Content optimization
- Structured data/schema implementation
- Website accessibility for search crawlers and AI systems
- Technical SEO improvements
- Citation and brand mention strategy
- Authority building and visibility monitoring
Not sure which SEO service fits your business? Request a free marketing audit. National and e-commerce SEO are quoted based on website size, competition, target market, number of pages, search opportunity and overall scope.
/ Additional ServicesClick any service to learn more
Each add-on includes up to 5 extra short-form videos per month. We edit your raw footage into platform-ready reels with captions, hooks, trending audio, and branded graphics. Perfect for businesses that want to post more frequently without upgrading their full package.
A dedicated shoot to capture high-quality stills for your website, ads, social posts, and Google Business Profile. Pricing starts at $250 and scales based on session length, travel, and number of locations or subjects. Ideal for businesses that need polished visuals but do not have enough self-captured content.
Expand your social presence beyond Meta and Google. We adapt your core content strategy for each additional platform, handle posting schedules, optimize captions and hashtags per channel, and report on platform-specific metrics. Each extra platform is billed separately so you only pay for the channels that matter to your audience.
Built for businesses with more than one location or multiple brands under one umbrella. We create separate content and ad strategies per location while keeping brand messaging consistent across the board. Pricing is custom based on the number of locations, platforms, and ad spend required.
We keep your site fast, secure, and up to date. This includes content edits, plugin or platform updates, performance checks, security monitoring, and small design tweaks. Starts at $100/month for light maintenance; larger sites or frequent update needs are quoted custom.
Advertising spend, software subscriptions, and third-party platform fees are billed separately where applicable.
/04Process
The game plan, in four moves.
Four phases. Zero guesswork. Every client moves through the same disciplined sequence.
- 01
Strategy
We learn your business, your customers, and your goals; then map the game plan.
- 02
Build
We produce the content and assemble the ad campaigns end-to-end.
- 03
Launch
Your marketing system goes live across the right channels at the right time.
- 04
Optimize
We refine performance every week to drive down cost-per-lead.
/07About
Built for
businesses
ready to grow.
Game Plan Growth is a digital marketing agency helping service businesses build marketing systems that generate visibility, leads, and real opportunities.
We focus on practical strategies that produce measurable results — not vanity metrics, not trendy tactics that fade in a month. Every game plan is built around your business, your customers, and the channels that actually move the needle in your market.
/08FAQ
Questions,
answered.
- /01Who do you typically work with?
Service businesses — contractors, home service companies, realtors, gyms and fitness businesses, clinics, professional services and other local businesses that depend on a steady flow of enquiries.
- /02Is advertising spend included?
No. Advertising management and advertising spend are separate. You control your advertising budget while Game Plan Growth manages the strategy, setup, tracking, monitoring, and optimization.
- /03Are there setup fees?
No setup fees are charged on our standard Meta Ads and Google Ads management packages.
- /04Do I need both Meta and Google Ads?
Not necessarily. The right platform depends on your market, service, customer journey, and goals. Some businesses benefit more from search-driven Google Ads while others benefit from Meta's audience targeting and demand-generation capabilities. Our free audit helps determine the right approach.
- /05How long does SEO take?
SEO is a long-term strategy. Initial improvements can occur relatively quickly, but meaningful organic growth typically develops over time based on competition, the website's starting position, market conditions, and the scope of the strategy.
- /06Do you guarantee Google rankings?
No reputable SEO strategy can guarantee a specific Google position. Our focus is improving your website's technical foundation, relevance, authority, and overall search visibility.
- /07Are your services month-to-month?
Yes. Services are month-to-month with 30 days' notice required for cancellation.
- /08What if I only need one channel?
You can start with a single channel. Content, advertising and search are each purchasable independently, and most clients add channels once the first one is working.
/ Final WhistleReady to
Ready to
build your
game plan?
Email
manager@gameplangrowth.ca
Based In
Canada