/ Playbook 2026EST. 2024

Every BusinessNeeds AGame Plan.

Turn your social media into your best salesperson with a game plan built to grow your business.

We're a social media management agency. We create professional content, manage Instagram, Facebook, TikTok and YouTube Shorts, and run Meta & Google Ads that consistently bring service businesses new customers.

Business owner reviewing marketing performance with Game Plan Growth
+182%
Lead volume
3.4×
Avg ROAS
12/mo
Videos shipped
DentistsChiropractorsContractorsSalonsRealtorsMed SpasLaw FirmsRoofersHVACFitness StudiosDentistsChiropractorsContractorsSalonsRealtorsMed SpasLaw FirmsRoofersHVACFitness Studios
/01Why Social Media Matters

Your customers are already scrolling.

Local businesses win by showing up consistently — then amplifying what works with paid ads. That's the entire game plan.

  • 01

    Stay top-of-mind.

    Consistent Instagram, Facebook, TikTok and YouTube Shorts content keeps your business visible to the people most likely to buy.

  • 02

    Build trust before you sell.

    Professional content and a cohesive brand presence make local customers choose you over the competitor who only posts once a month.

  • 03

    Amplify with paid ads.

    Meta and Google Ads turn your best content into a 24/7 lead engine — reaching new customers far beyond your organic reach.

/02Services

Content first.

We're a social media management agency above all else. Social Media Management is our core service. Meta and Google Ads amplify what's working, and everything else is here to support those two engines. Without a clean media base nothing else matters.

/ Core ServiceWhat we're known for

Social Media
Management.

We run social media for service businesses. Reels, posts, captions, branding, scheduling — everything required to show up consistently and look like the category leader.

/ What's included
  • Instagram management
  • Facebook management
  • TikTok management
  • YouTube Shorts
  • Content strategy & calendar
  • Reel editing & short-form video
  • Posting & scheduling
  • Caption writing
  • Hashtag strategy
  • Consistent on-brand visuals

Content is a collaboration: clients provide the raw photos and videos, and we edit, design and schedule the posts and reels. Want us to capture content on-site? A Professional Photography Session is available for an additional cost.

/ Additional Growth Services

Custom-built responsive websites designed to convert visitors into leads. Includes wireframing, design mockups, mobile optimization, basic SEO setup, and launch support.

Refresh your existing site with modern design, improved user experience, faster load times, and conversion-focused layouts that turn more visitors into customers.

High-converting single-page designs built for specific campaigns, offers, or ad traffic. Includes copy structure, form integration, and A/B-ready layouts.

Newsletter and campaign management to nurture leads and stay top-of-mind with your audience. Includes list management, template design, scheduling, and performance reporting.

Connect your website, ads, and lead forms to your CRM so no lead falls through the cracks. Works with HubSpot, GoHighLevel, Zoho, and other popular platforms.

Build automated follow-up sequences, lead scoring, and workflows that move prospects closer to booking without requiring manual daily work from your team.

On-page optimization, technical improvements, keyword targeting, and search setup to help your business show up when potential customers are actively searching.

Custom dashboards and monthly reports that track the metrics that matter — leads, conversions, cost-per-lead, and ROI across your marketing channels.

Complete profile setup and ongoing optimization including posts, photos, reviews strategy, and category targeting to improve visibility in local search results.

Websites, landing pages, email, SEO and automation are available as add-ons to support your social media and advertising — not as our main offering. See all additional services →

Ready to Build Your Marketing System?

Whether you're starting from scratch or looking to improve your current marketing, we'll build a customized game plan designed around your business goals.

/03Pricing

One game plan.
Transparent pricing.

Professional management, growth-focused strategy, and packages designed to scale your business. Month-to-month. No setup fees. No bundled gimmicks.

/ Social Media Management
/ Starter

Social Media — Starter

$500/month

Professional management for businesses establishing a consistent online presence.

  • Up to 12 professionally designed posts / reels per month
  • Caption writing
  • Content scheduling
  • Brand consistency
  • Monthly performance summary
Most Popular
/ Growth

Social Media — Growth

$750/month

Growth-focused strategy for businesses ready to scale their brand presence.

  • Up to 12–16 posts / reels per month
  • Everything in Starter
  • Enhanced content strategy
  • Priority turnaround
  • Monthly strategy review
  • Improved reporting
  • Additional platforms available: YouTube, TikTok, X (Twitter), LinkedIn and Pinterest

Social media management is a standalone service. Paid advertising is priced and managed separately below.

Content is a collaboration: clients provide the raw photos and videos, and we edit, design and schedule the posts and reels. Want us to capture content on-site? A Professional Photography Session is available for an additional cost.

/ Paid Advertising

Your management fee covers campaign strategy, setup, monitoring, testing, optimization, and reporting. Advertising spend is paid separately and goes directly to Meta or Google. Your recommended budget will depend on your market, location, competition, and growth goals.

/ Meta

Meta Ads Management

Management Fee
$600 / month
Recommended Ad Spend
$750–$1,500 / month
Est. Total Monthly Investment
$1,350–$2,100 / month
  • Facebook and Instagram advertising
  • Campaign strategy and setup
  • Audience targeting
  • Retargeting where applicable
  • Creative and copy recommendations
  • Ongoing testing and optimization
  • Monthly performance reporting

Higher advertising budgets may be recommended for highly competitive industries, larger service areas, or aggressive lead-generation goals.

/ Google

Google Ads Management

Management Fee
$600 / month
Recommended Ad Spend
$1,000–$2,500 / month
Est. Total Monthly Investment
$1,600–$3,100 / month
  • Google Search campaign management
  • Keyword research
  • Negative keyword management
  • Location targeting
  • Ad copy creation
  • Conversion tracking
  • Bid and budget optimization
  • Monthly performance reporting

Actual Google Ads costs depend heavily on search volume, location, industry competition, and average cost per click.

Recommended
/ Combined

Meta + Google Ads

Management Fee
$1,000 / month
Recommended Combined Ad Spend
$1,750–$4,000 / month
Est. Total Monthly Investment
$2,750–$5,000 / month
  • Complete Meta Ads management
  • Complete Google Ads management
  • Coordinated multi-platform strategy
  • Retargeting across platforms where applicable
  • Combined monthly reporting
  • Budget allocation recommendations
  • Save $200/month vs running separately

Advertising spend is not included in the management fee. Ad spend is paid directly to Meta and/or Google. The amounts shown are recommended starting ranges and do not guarantee a specific number of leads, sales, impressions, or conversions.

/ Additional Services
  • Each add-on includes up to 5 extra short-form videos per month. We edit your raw footage into platform-ready reels with captions, hooks, trending audio, and branded graphics. Perfect for businesses that want to post more frequently without upgrading their full package.

  • A dedicated shoot to capture high-quality stills for your website, ads, social posts, and Google Business Profile. Pricing starts at $250 and scales based on session length, travel, and number of locations or subjects. Ideal for businesses that need polished visuals but do not have enough self-captured content.

  • Expand your social presence beyond Meta and Google. We adapt your core content strategy for each additional platform, handle posting schedules, optimize captions and hashtags per channel, and report on platform-specific metrics. Each extra platform is billed separately so you only pay for the channels that matter to your audience.

  • Built for businesses with more than one location or multiple brands under one umbrella. We create separate content and ad strategies per location while keeping brand messaging consistent across the board. Pricing is custom based on the number of locations, platforms, and ad spend required.

  • We keep your site fast, secure, and up to date. This includes content edits, plugin or platform updates, performance checks, security monitoring, and small design tweaks. Starts at $100/month for light maintenance; larger sites or frequent update needs are quoted custom.

Advertising spend, software subscriptions, and third-party platform fees are billed separately where applicable.

/04Process

The game plan, in four moves.

Four phases. Zero guesswork. Every client moves through the same disciplined sequence.

  1. 01

    Strategy

    We learn your business, your customers, and your goals; then map the game plan.

  2. 02

    Build

    We produce the content and assemble the ad campaigns end-to-end.

  3. 03

    Launch

    Your marketing system goes live across the right channels at the right time.

  4. 04

    Optimize

    We refine performance every week to drive down cost-per-lead.

/07About

Built for
businesses
ready to grow.

Game Plan Growth is a digital marketing agency helping service businesses build marketing systems that generate visibility, leads, and real opportunities.

We focus on practical strategies that produce measurable results — not vanity metrics, not trendy tactics that fade in a month. Every game plan is built around your business, your customers, and the channels that actually move the needle in your market.

More about our approach →

/08FAQ

Questions,
answered.

  • /01Who do you typically work with?

    Service businesses — dentists, chiropractors, contractors, salons, realtors, med spas, and other professional services that depend on a steady flow of qualified leads.

  • /02How long until I see results?

    Meta and Google ad campaigns typically start generating leads within the first 2–4 weeks. Social media content builds compounding momentum over the first 90 days.

  • /03Is there a contract?

    Month-to-month. We earn your business every month — if we're not delivering value, you're free to leave.

  • /04Does pricing include ad spend?

    No. Advertising spend is paid directly to Meta and Google. We recommend a starting ad budget based on your market and goals.

  • /05What if I only need one channel?

    You can start with a single service. Most clients begin with one channel and add the others once they see results.

  • /06Do you work with businesses outside Canada?

    Yes. We work with service businesses worldwide. Everything is managed remotely, and campaigns are built for your specific market.

/ Final Whistle

Ready to
build your
game plan?

Email
manager@gameplangrowth.ca
Based In
Canada
/ Brief

Tell us about your business.

We'll respond within one business day with a free marketing audit.